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Frequently asked questions

General

What is #paid?

#paid is a platform that connects social media creators with brands to collaborate on campaigns together. This can be in the form of content created specifically for the brand to use exclusively or sponsored content that creators post on their own social media channels. We support most social media platforms, including Instagram, YouTube, Snapchat, Facebook, and Twitter.

How does #paid work?

We offer a roster of thousands of creators that brands can partner with to create sponsored social content or custom photo and video content. We use our proprietary algorithm and dedicated account teams to find the ideal roster of creators that will create the right type of content and have the audiences that match the program.

#paid’s platform and team will manage all the steps from finding the right creators, onboarding each creator to the specific program, reviewing and preparing content for approval, ensuring posts go live as scheduled, and measuring the results of all collaborations.

What are the requirements for mandatory disclosure?

If your business operates in the US, Canada, or the UK, there are industry regulations that govern the usage of sponsored social posts. The Federal Trade Commission (FTC), Advertising Standards Canada (ASC), and Advertising Standards Authority (ASA) all require social media posts contain mandatory disclosures that outline the relationship between creators and the brand – whether there’s a monetary exchange or an in-kind exchange – if there’s a relationship established, your brand is subject to these regulation and potential fines.

Our team helps facilitate the collaborations between you and the creators and will remind you of the mandatory disclosure rules.

What social media channels does #paid support?

We support most social media platforms, including Instagram, YouTube, Snapchat, Facebook, and Twitter.

What currency is used on #paid?

While all collaborations are reported in USD, brand partners and creators can opt to pay and receive payment in their local currency.

Brands

How does #paid work?

We offer a roster of thousands of creators that brands can partner with to create sponsored social content or custom photo and video content. We use our proprietary algorithm and dedicated account teams to find the ideal roster of creators that will create the right type of content and have the audiences that match the program.
#paid’s platform and team will manage all the steps from finding the right creators, onboarding each creator to the specific program, reviewing and preparing content for approval, ensuring posts go live as scheduled, and measuring the results of all collaborations.

If a campaign gets cancelled before launch, do we need to pay for anything?

Sometimes campaigns don’t work out. No hard feelings. However, our creators may have already committed time and resources for your campaign, so there are guaranteed payments for the creators at specific milestones.

Payment Milestones:

  • - 50% upon accepting the collaboration
  • - 25% upon brand's approval of the post (50% if the content isn't going live)
  • - 25% after the post is live

How can I get started?

To get started, you can sign up for a #paid account here

What social media channels does #paid support?

We support most social media platforms, including Instagram, YouTube, Snapchat, Facebook, and Twitter.

What are some brands #paid has worked with?

#paid has worked with hundreds of brands across most industry verticals. Most of our collaborations are with medium-to-large sized companies and their ad agencies, including: Coca-Cola, Pepsi, Budweiser, IKEA, Chevrolet, Audi, Sephora, and Motorola.

Where are the creators on #paid located?

Creators on the #paid platform, we call #ThePaidCrew, call over 100 countries around the world home. Many of our creators reside in North America or Europe. You can see where specific creators reside by looking on their profile. You can also search for creators by city or country.

Our recommendation engine will generate an creator list based on your specific campaign details. The list is then reviewed by our in-house talent managers to ensure perfection, before being sent back to you for approval.

What makes a good matching creators?

Choosing the right creator is an important decision; you should take several factors into consideration when evaluating them.

  • - First off is the overall audience of the creators you partner with, it’s important to ensure your ideal target market and their audiences match.
  • - Next you should consider whether the creators’ feeds align with the type of product or service you’re promoting, one of the keys to a strong performing influencer marketing program is whether your brand can seamlessly fit into their feed.
  • - Another important point is the creators’ affinity towards your brand, when people believe in the things they create, content is much more impactful and resonate much more effectively.

Ultimately, you’ll measure each collaboration on a CPE basis (Cost per Engagement) as it represents the average cost of every engagement (likes, comments, views, shares, etc.) an creator gets.

What’s the minimum purchase amount?

#paid currently offers a managed service leveraging our proprietary algorithm. Generally, we recommend that the minimum spend on an influencer marketing program should be $30,000 USD in order to see significant results.

How can I track my post’s performance?

You can track a post’s performance after it has has gone live by navigating to the analytics tab in the top right-hand corner of your account.
The #paid team will also provide you with a wrap-up report of the results once all collaborations have been live and active.

What are lists?

Lists allow brands to easily group creators together for future consideration. You can create a list by navigating to “Lists” under the top right-hand corner in your account and selecting “Create List”. You can add creators to a list when you are viewing their profile by clicking “Save to List”.
The #paid team will provide you with a recommended list for every managed influencer program.

How long does a typical collaboration take to go live?

Typical collaborations can take anywhere from 2 to 4 weeks from brief to launch. If your campaign is urgent, be sure to disclose any important deadlines in the campaign brief and in the chat.

Creators

How do I become part of your roster of creators?

Start by navigating to sign up and connecting your Instagram account. While we run collaborations across most social networks, we require you to have a public profile and have at least 5,000 Instagram followers in order to be eligible for brand collaborations. We look for creators with an average engagement rate over 2% however there are exceptions.

How do I reach out to brands to work with me?

Once you've filled out your profile, our proprietary matching algorithm will recommend you to our team and brand partners for available campaigns. If your profile is a match, we will reach out with an opt-in email to determine your interest in the collaboration. If this is a great match and you’re interested, you may receive a follow-up collaboration request with full campaign details via email. Otherwise, it’s likely not a fit and we’ll try to get you on another campaign in the future.

How much should I charge?

Smart brands value engagement over the number of followers so we recommend that you price yourself according to your level of engagement you typically get. A general rule of thumb is to have a price of $0.40 CPE (Cost Per Engagement). Once you’ve signed up, you can view your CPE based on your current rates in your profile. Of course, this is just a suggestion, feel free to adjust as you see fit.

Can I change my price?

Yes! Come back and change your price whenever you like. We recommend that you come back regularly to keep your profile up-to-date, especially as your account engagement changes. Please note that brands take price into consideration when selecting creators to partner with, so we encourage you to price yourself fair, but competitively.

What’s the difference between Instagram Posting Price and Branded Content Price?

Your Instagram Posting Price is the price for you to post sponsored content on your Instagram feed, as well as allowing the brand to use the content on their own channels.

Your Branded Content Price is the cost for you to provide content to a brand for them to utilize on their own channels how they please. Essentially, you’re helping them create content for their social feed, websites, and other marketing activities.

Typically the Branded Content Price is lower than the Instagram Post Price. Part of your compensation is for the brand is to use your likeness and your social media accounts to promote themselves.

What sort of rights usage do the brands get to my content?

Brands are able to use any content uploaded and accepted through the #paid site to repost onto social media channels that they own or control.

If the brand wants to use this content for any other purposes, an additional extended license will be negotiated by the #paid team on your behalf and presented to you for approval.

For more details, check out our Terms and Conditions.

Why haven’t I gotten any collaborations yet?

It’s hard to say how long it takes for you to get a collab. We are constantly pitching our creators for campaigns, however, ultimately it’s up to the brand to choose from the list who they would like to work with. Until then, focus on what you do best and continue to produce amazing content, we’ll bring you the opportunities once they’re a fit.

How many collaborations can I get?

#paid does not limit the number of collaborations you can accept, however we strongly recommend posting sponsored content no more than twice a week.

What type of brands can I work with?

As a creator on our roster, you can choose what brands you would like to work with by accepting or declining collaboration requests. Please select your top three categories that you currently post about and are willing to promote.

How do I get paid?

All payments are made on the 15th and 30th of each month (also known as 'pay days'). 30 days after your content is posted, your collaboration will be processed for payment. Once processed, payment can take up to 14 days to be issued. Branded Content opportunities will be paid by the same terms, but as of the content approval date.

What currency will I be paid in?

Payments are made in your local currency—based on the US exchange rate on the payment date—to your PayPal account. Please keep your PayPal email address and account information accurate and up-to-date.

What if the payment I received is wrong?

If you feel there has been an error in your payment, please reach out to the #paid team member that was managing your collaboration. If you do not receive a response within 48 hours, please email hello@hashtagpaid.com so we can direct you.

What if my caption or picture is not what was approved? Do I still get paid?

We understand mix-ups happen from time to time. Please do your best to make the post exactly as the post was agreed on. In terms of payment, if we believe the spirit of the post was in the right manner, you will still get paid. These scenarios are tricky, but assessed on a case-by-case basis.

How long do I have to keep the content on my Instagram feed?

We encourage all creators to keep the posts up indefinitely and to collaborate with brands that you're proud to partner with. Keeping sponsored content on your feed also helps us and other brands know what type of collaborations are a match for you. That being said, there is a minimum 30 day requirement for all posts to be active.

If these terms aren’t met, you may be banned from working with other brands on our site in the future.

Does my profile need to be public?

Yes. If you keep your profile private, people can’t discover and see your work; brands and our team also can’t see how well your posts are doing and ensure you get paid. Keep your profile open and public so you can grow your following, showcase the great work you’ve already been doing, and share the cool things we’re going to work on together.

How do I change my profile picture?

At the moment, we populate your #paid profile picture from your Instagram account. The only way to change your #paid profile picture is to change it directly in Instagram.

Does #paid take care of my taxes?

Taxes are important, but they vary depending on the country and region you live in. While you’re part of #ThePaidCrew, you are still an independent contractor, so we do not withhold any taxes. You are entirely responsible for your own tax obligations.

You may want to check out other tax sites such as Intuit.com for additional answers related to your local taxes. Of course, there are many other tax advisors that can provide you with more information, please choose whatever is most appropriate for you!

When setting your price, please ensure you include your own taxes in your price. #paid will not be processing any of your taxes.

What do brands usually ask for?

For sponsored posts, brands typically ask that our creators to create a photo or video with a caption that reflects their campaign goals. Generally, they will include a hashtag to use, an account to tag, and sometimes a link to insert into your bio. Make sure you check the collaboration request for all requirements, and ask the brand if anything is unclear. Other requests can include promoting a promo code or attending an event.

Do I have to include #paid in my post?

There are a certain hashtags that fulfill mandatory disclosure requirements by the Federal Trade Commission (FTC), Advertising Standards Canada (ASC), and Advertising Standards Authority (ASA). Whether you use: #ad, #promotion, #sponsored, #partner, or #paid, those hashtags are used to disclose that the content is a paid-for post. #paid also accepts tagging the @hashtagpaid Instagram account in Canada.