The Creator Effect Vol. 4

Wednesday, May 13, 2026 from 12:00 - 12:30 PM ET
Webinar titled 'The Creator Effect Volume 4' featuring speakers Jacqueline Tsekouras, VP of Strategy, and Kristen Philippi, Lead Creative Strategist.

Has the creator economy peaked?

 

Creators have moved from your feed to the center of culture and commerce — but as the category matures, the threats are real: audiences want to get offline, AI is reshaping how content gets discovered, and a sea of sameness is eroding attention. The game has changed. A creator's value is no longer about the size of their audience — it's the quality of their perspective.

 

Join us for The Creator Effect Vol. 4 as we unpack what's driving this shift and what it means for the next wave of creator influence.
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New Technology

  • The TikTok Shop Flywheel
  • Youtube Building the Foundation for Middle Class Creators
  • Pinterest makes Shoppable Shows on Roku

 

Media Landscape

  • Livestream goes Mainstream in Tech
  • AI as a tool to fuel creators, not replace them
  • Creator Storytelling goes Corporate

 

Performance

  • The Evolution of Answer Commerce
  • Creator Commerce in ChatGPT
  • Platforms develop Creator-Optimized Ad Infrastructure

 

What We’re Watching

  • Intersectional Creator Content
  • How creators are using AI to fuel R&D
  • Gen Alpha creators are brand partnership natives

Meet your speakers

Woman with long blonde hair wearing a black and white polka dot dress and a heart-shaped necklace against a blue background.
Jacqueline Tsekouras
VP of Strategy, #paid
Smiling young woman with long hair wearing a striped shirt and crossed arms against a plain background.
Kristen Phillipi
Lead Strategist, #paid

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