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Shoppers Drug Mart

"Top Beauty Picks" Campaign

Shoppers Drug Mart leveraged #paid’s talent solution to find a curated group of Beauty and Lifestyle Creators to speak to the newest lip and fragrance products available at Shoppers Drug Mart. The Creators picked their favourite products and promoted Shopper’s Beauty Boutiques.

  • Partnered with 5 content creators to produce 14 unique pieces of content.
  • With a potential exposure of over 1,200,000, Shoppers Drug Mart drove over 65,000 engagements.

Burt's Bees

"Make Up Launch" Campaign

Burt’s Bees partnered with #paid’s Beauty Creators to help launch their new line of natural cosmetics. The Creators’ content highlighted the full line of natural cosmetics are effective because they’re natural, not in spite of it. Their content reflected the belief that naturally beautiful results are best delivered by nature.

  • Partnered with 8 content creators to produce 70 unique pieces of content.
  • With a potential exposure of over 6,000,000, Burt's Bees drove over 500,000 engagements.

Sephora

"Lunar New Year" Campaign

Sephora needed to raise awareness for Sephora during the Lunar New Year as well as share their in-store experiences, highlighting the services available at Sephora. Sephora leveraged #paid’s talent solution to find a curated group of 16 Creators to celebrate Lunar New Year in style.

  • Partnered with 16 content creators to produce 16 unique pieces of content.
  • With a potential exposure of over 500,000, Sephora drove over 18,000 engagements.