Managing time and sticking to deadlines isn’t always an easy task for creators. Workback schedules are a simple way for you to break down exactly what needs to be done and by when. This method essentially means you’ll be working backwards from the end date or deadline of a project to the very beginning, and outlining every step that needs to be done along the way.
When a creator and brand are working on a campaign together, having a workback schedule mapped out can help keep everyone involved on the same page. Setting steps and mini-deadlines for tasks before the actual deadline can help to micro-manage time and also stay organized. Overall, it allows both the creator and brand to set realistic expectations in terms of timing.
Here is an example of a simple workback schedule:
Campaign Completion: Wednesday, 12 PM
Submit engagements / analytics: Tuesday, 5 PM
Post by Monday @ 9 AM
Content Approved: Saturday, 5 PM
Submit for Content Approval: Saturday, 12 PM
Shoot Content: Thursday / Friday
Plan / Schedule Shoot: Wednesday
Sign Contract: Tuesday, 12 PM
Review / Approve Creative Brief: Monday, 5 PM
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Planning isn’t always the most fun activity, but it helps keep everyone on track and make sure things run as smoothly and efficiently as possible. Do you use workback schedules? Let us know in the comments!
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