Sometimes, timing is everything—and that includes pitching brands. So we’ve pulled together some of the best times of the year to send those pitches and earn more partnerships.
Many brands have a seasonal product or service that they promote each year. (Think pumpkin spice coffee, ski vacations, bathing suits, etc..) Reaching out to a brand prior to the start of a new season can be a great way to show that you are not only interested in their new products, but monitoring trends. Be sure to explain how you plan to incorporate the change of seasons into your content so they can get a sense of how their brand would fit in.
New Year, New Budget
Most brands start the year with a fresh marketing budget, so it’s the perfect time to reach out with creative ideas. Getting your foot in the door before the brand finalizes their marketing strategy is key. Why? You want to be top of mind as they start to allocate funds for creative campaigns.
Like seasonality, leveraging major holidays is a key part of most brand’s marketing strategy. To start, make a list of holidays you plan to create content for along with some creative ideas. Next, make a list of brands that would fit naturally into that content. Remember that brands start planning their holiday marketing months before the actual holiday, so it’s important that you pitch your idea at least a month or two in advance.
A pitch is more than a friendly email – remember to include your media kit and rate card so the brand has all of the information they need to decide whether or not the partnership is a good fit. Once the conversation begins, don’t be afraid to ask questions!
Interested in creating content for top brands like Volvo, Canon, and H&M? Join #ThePaidCrew community today to get started!
Featured photo by Matthew Henry