Knowing how to capture a high quality, engaging image is vital for anyone interested in influencer marketing. As content creators, we’re constantly searching for better lighting, a different angle, or badass backdrop to set us apart. In this post, we go over how to up your Insta game by finding the perfect camera.
The “perfect” camera really depends on what and how you plan on shooting. Do you mainly focus on still shots or more on action shots? How much light do you typically like in your photos? Will you be shooting any high definition video? These are some of the questions you should think about before taking the plunge and buying your new best friend.
Terms to know:
ISO refers to the cameras sensitivity to light. Most cameras allow you to raise the ISO. If the camera doesn’t have this function, it may produce distorted, dark images.
Aperture relates to your lens. The aperture describes how wide the opening of the lens is, aka how much light it lets in. An F-scale is used to measure aperture. The lower the lens is on the F scale, the more light the lens will allow.
Shutter speed is important in regards to action photography. It allows you to take multiple photos at once, capturing split second differences between images.
Mirrorless vs DSLR:
Which do you choose? Mirrorless cameras are usually lighter, more compact, and better for video… but have access to fewer lenses and accessories. DSLRs, while bulkier and more complex, have the advantage when it comes to lens selection, as well as an optical viewfinder that works better in low light.
The best DSLR for beginners would have to be the Canon EOS 70D Digital SLR Camera With 18-55mm STM Lens. This camera runs just under $1000 and provides a lot of versatility when it comes to lenses, video and wide-angle shots. It is very user friendly and works well in a variety of shooting situations. You don’t need to be an expert photographer to maneuver this gem.
The best mirrorless digital camera would have to be the Sony a5100 16-50mm Mirrorless Digital Camera With 3-Inch Flip Up LCD (Black). This camera provides great quality for being such a tiny, point-and-shoot device. It is compact making it perfect for travel and everyday life. The only real disadvantage is that the photos are not “magazine” quality and clarity… but they work well for social channels!
A camera that will give you a the best of both worlds would have to be the Fujifilm X-T10 Silver Mirrorless Digital Camera Kit With XF18-55mm F2.8-4.0 R LM OIS Lens. This camera is a digital camera (similar to the Sony) but it has interchangeable lenses giving you the versatility of a regular DSLR. Not only is it compact and light weight, but it has unique features like an interval timer and an app that allows you to view your images directly on your phone. This is perfect for people who travel often or create content alone. The only downside to this camera is the video quality; it is a less clear than other dual purpose cameras out there.
You can capture incredible images on any one of these devices as long as you take the time to get to know your camera, plan your shots, and practice.