How to Start a Blog and Maintain It

As a content creator, having a blog can be extremely beneficial. Not only does it establish your brand as a professional, but it’s a space created and managed by you that no one can take away. What if Instagram or Youtube were shut down tomorrow? Does your content have a home outside of those channels?

If not, here are some tips to tricks to starting and maintaining a blog:

Pick a Platform

Do your research! Become familiar with the various platforms and what they have to offer. Compare features and price points to find the platform that is right for you. Once you’ve decided on a platform, you’ll also want to lock in a custom domain name that is consistent with the rest of your channels.

Categories + Design

Once you’ve chosen a platform and purchased your domain name, it’s time to incorporate a visual theme and think about the specific categories you want to write about.

Be sure to include an “About” page that describes who you are as a creator and what your blog is about. Don’t forget a “Contact” page as well! You want brands and potential collaborators to be able to contact you easily. Also consider including a “Disclaimer” page for legal reason. (I’ve personally done a lot of research on disclaimers, so feel free to copy mine if you’d like.)

Create a Content Calendar

Once you’ve set up your site, it’s time to start writing! However, before you start, carefully consider how many times a week you plan on posting and then write a schedule based on your decision. Always try to be consistent when posting to your blog so your readers can expect when to hear from you!

There are several online programs that can help you organize your posting schedule, or you can opt to handwrite it in a physical planner if that’s easier.

Promote Your Blog on Social Media

No matter how great your SEO skills are, it’ll be hard to get your blog out there without some kind of social media promotion. Share your new blog posts on all of your social channels to get as much buzz as possible. I highly recommend using the “Swipe Up” feature on Instagram stories if you have access to it. It also helps to start a mailing list once you’ve established a loyal following.

Are you thinking about creating a blog? Do you already have a blog? What are your tips for those starting out? Let us know in the comments!

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Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.