According to guidelines set by the FTC, content creators who are being compensated for their work must be open and honest about their sponsored posts. Before your next sponsored post goes live, let’s take a look at what you are required to disclose to your audience and when those disclosures should be included in your content.
What Is The Goal of the FTC?
According to their website, the FTC is, “working to protect consumers by preventing anticompetitive, deceptive, and unfair business practices, enhancing informed consumer choice and public understanding of the competitive process, and accomplishing this without unduly burdening legitimate business activity.”
What Are Disclosures?
According to bloggylaw.com, disclosures are your way of telling your followers about your relationship with a corporate sponsor or brand.
Do I always have To Disclose if i’m being paid for my work?
Where Should Disclosures Go?
According to the FTC, “required disclosures must be clear and conspicuous. In evaluating whether a disclosure is likely to be clear and conspicuous, advertisers should consider its placement in the ad and its proximity to the relevant claim. The closer the disclosure is to the claim to which it relates, the better.” Check out their full guide HERE.
Ways to disclose a sponsored post:
On my blog Pretty Boss Blog, I have a list of some of my favorite resources for bloggers. Some are affiliate links, some are not… but I very clearly state at the top of the page that I do receive compensation from some links:
“Please note some of these links might be affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I only recommend products that I believe in and love. Promise! Thank you for your support!”
If you plan on being an affiliate and earning money from your website, it is wise to also create an “ABOUT” page that includes details about your Privacy and Disclosure Policies. These can be in linked in a post in addition to your in-context disclosure (not as a replacement).
What To Include:
“Please check out more details on our Disclosure Page”.
In the world of affiliate marketing and sponsored posts, it is always better to be overly-cautious than sorry. In disclosing to your audience that you are being compensated for a post, you show transparency and gain respect.
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Marissa is a radio personality turned lifestyle influencer who loves all things beauty, fashion, and travel. You can follow her on Instagram at @MarissaOnAir. She is a member of #ThePaidCrew editorial team.
Featured image from Pexels