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DIBs newsletter 001: Black Lives Matter

At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.
Zoe George
&
June 19, 2020
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At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.

That said, we still have a lot of work to continue to do.

We will not stand for racism, ever. As leaders in the creator marketing space, we champion celebrating diversity consistently.


Black creators in recent collaborations we want to feature:
‍

torontoshay for Cheerios

‍

‍misslionhunter for Dairy Farmers of Canada

‍

‍specsandblazers for Urban Skin Rx

‍

‍kassalaholdsclaw for Frank And Oak

‍

‍imsamanthagomez for Volkswagen

‍


See more profiles of black creators in recent #paid collaborations

​

Clients we want to highlight:
‍


Kitten Co Jewelry, owned by Maya Portorreal
‍

‍


Urban Skin Rx, award-winning clinical skin care for diverse skin tones.
‍

​


Héma-Québec, a collaboration to bring awareness and educate audiences on the importance of donating blood in the Black community.


Beyond supporting Black creators and businesses directly, the following resource is a robust list of books, documentaries, IG accounts, guides/articles, and other ways you can financially support the Black community:
‍

Resources to support Black Lives Matter

Our CEO also wrote a blog post around initiatives and commitments we are making as allies to the Black community.

We will continue our commitment to improved and equal access to brand collaborations and resources to all creators in diverse communities. Now more than ever, the voices of our Black creators & businesses need to be heard, shared, and celebrated.

Stay well and healthy,

The #paid Team
❤️

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DIBs newsletter 002: Representation Matters, a creator spotlight

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Home
Newsletter

DIBs newsletter 001: Black Lives Matter

Zoe George
June 2020

At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.

That said, we still have a lot of work to continue to do.

We will not stand for racism, ever. As leaders in the creator marketing space, we champion celebrating diversity consistently.


Black creators in recent collaborations we want to feature:
‍

torontoshay for Cheerios

‍

‍misslionhunter for Dairy Farmers of Canada

‍

‍specsandblazers for Urban Skin Rx

‍

‍kassalaholdsclaw for Frank And Oak

‍

‍imsamanthagomez for Volkswagen

‍


See more profiles of black creators in recent #paid collaborations

​

Clients we want to highlight:
‍


Kitten Co Jewelry, owned by Maya Portorreal
‍

‍


Urban Skin Rx, award-winning clinical skin care for diverse skin tones.
‍

​


Héma-Québec, a collaboration to bring awareness and educate audiences on the importance of donating blood in the Black community.


Beyond supporting Black creators and businesses directly, the following resource is a robust list of books, documentaries, IG accounts, guides/articles, and other ways you can financially support the Black community:
‍

Resources to support Black Lives Matter

Our CEO also wrote a blog post around initiatives and commitments we are making as allies to the Black community.

We will continue our commitment to improved and equal access to brand collaborations and resources to all creators in diverse communities. Now more than ever, the voices of our Black creators & businesses need to be heard, shared, and celebrated.

Stay well and healthy,

The #paid Team
❤️

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As the Chief Revenue Officer at FlavorCloud, Mike Sanchez has had 17 years of experience driving partner, sales, and customer success.

Not all creators need to foster community

Building audiences has always been a lucrative endeavor. It’s the reason why the amount brands spend on influencer marketing keeps rising. Community is powerful on its own, too. Conferences and online memberships are thriving businesses. This begs the question, do all creators need to build community? 

Hollister uses Share2Pay to help young shoppers share their carts with guardians

After an internal study of sales data, executives at Hollister and Abercrombie & Fitch found that brands targeted toward teens were losing sales. Part of this was due to inflation and the rising cost of living, but they found the key pain point was an age-old reality: most teens simply don’t have much purchasing power. After researching today’s Gen Alpha (teen) consumers, Hollister created the Share2Pay app to tackle this problem.

#paid named an official TikTok marketing partner

#paid, a multi-channel creator marketing platform that empowers creators to partner with brands and build their businesses, today announced that it has become an official TikTok Marketing Partner. As a badged partner, #paid will bring more great opportunities to their engaged network of content creators and marketers. 

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