Optimizing Your Content to Reach the Right Audience

With so much competition out there on Instagram and an ever-changing algorithm, it’s tough getting eyes on your content. Here are our tips for optimizing content to reach your target audience on Instagram.

Use niche-specific hashtags

Generic hashtags like #love and #happy will do nothing for you. Neither will #foodblogger if you’re posting about fashion or #outfitoftheday if you’re posting about food. It’s all about getting down to the nitty-gritty, niche-specific hashtags your target audience is digging around in. The best hashtags typically have 30,000 to 1 million posts.

Write engaging captions

It’s not enough to just use cute emojis or write artsy quotes anymore. The algorithm favors posts that are getting a lot of engagement, and the best way to get that engagement is to write captions people are able to respond to. Ask people how their day is going, or what their favorite song is at the moment!

Post square or portrait photos

Photos taken in a portrait orientation take up more space on a user’s screen (especially on mobile), which makes it harder to miss and more likely that people will engage with your photo. Square photos are great as well, but photos taken in a landscape orientation are a no-no. While some photos are just meant to be landscape, they take so little screen space on Instagram they’re very easy to miss.

Have a “theme”

Maintaining a theme on your feed can be pretty tough, especially if you don’t know where to start. Determine whether your feed is minimal with a lot of white space, or busy with a lot of detail going on. A theme is what makes your feed look cohesive, which makes it look much more polished. You can search up “VSCO themes” on Pinterest for inspiration.

Take inspiration from similar accounts

Find your competitors that are doing it well, and follow their lead. Don’t copy them, but see what’s working for them and implement that into your own content!

Optimizing content for the right audience is simple once you get the hang of it. Implement these tips into your content and you’ll be able to reach the target audience you’ve been aiming for!

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Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.