Getting a manager as a content creator is a huge step in one’s career! It often means more exposure, brand deals, less responsibility when it comes to managing the communication with brands, and more time to focus on your creativity. With that being said, you don’t lose all control and learning how to manage your manager is super important. In the end, it is still your brand and your business that they are helping you manage; setting some expectations for your manager helps to keep things mutually beneficial. So, read further for tips on managing your manager.
1. Set an email response time expectation
Although your manager is probably understanding when it comes to being prompt on emails, it never hurts to set a rule for a maximum amount of time each of you can respond to emails between each other. This avoids the frustrations of wait times & keeps the communication flowing. Communication is everything when it comes to having a manager!
2. Managing your manager through setting a reoccurring time to meet, whether on a weekly, bi-weekly, or monthly basis
Email is a great way to communicate day-to-day needs but when there’s more important things to talk about, setting a day to meet for coffee, and to chat is super important. This is the time where you can update each other on bigger projects, ideas, and strategies to help make sure you are both benefiting from one another and you are on the same page. Quality time is key!
3. Make sure there is an understanding with payment timelines
We all know as content creators how long those invoices take to get processed. Since your manager will most likely be handling all payments, where they will also be taking their cuts, making sure you set a timeline for the latest payments can be processed to you is so important. The last thing you want is for your manager to put this at the bottom of their to-do list, when it is most likely at the top of yours!
4. Think of them as a resource and there to help (which they are!)
A talent manager is there as a resource to help you grow and to be able to focus on your creativity. Make sure you use them as a resource and ask them for help when needed. Whether it might be a new brand you want to work with, a place you want to travel to create content, or taking a course on how to improve your business, they have the resources and knowledge to help you. According to an article from Forbes, this will help you get your end of the job done more efficiently. This mindset helps you manage them in a way that is beneficial to you, which is to assist in your growth.
5. Always make a point to communicate your overall goals & brand identity with them
This last one is super important! As creatives, our goals and identities are ever changing and in flux. It is so important to always communicate with your manager what your short & long term goals are and where you want to take your brand in terms of identity. This is how they will know what kind of work they should be pulling in for you & how exactly they can help you strategize with your overall growth.
Natalie is a fashion/lifestyle influencer and freelance social media manager from downtown Toronto. You will most likely spot her shopping for the latest street-style trends or walking in the city with her mini wiener dog, Louie. On Instagram, she goes by @natalie.alysa. Natalie is a member of #ThePaidCrew editorial team.