Instagram by the Numbers
Instagram is a favourite network for influencers and their followers, what makes Instagram their top choice? Let’s dive into the numbers and see why.
User interactions with branded posts are higher on Instagram than any other social network. According to HootSuite, last year 55 per cent of marketers planned on increasing their involvement with Instagram in 2015, which was up from 42 per cent in 2014.
With 2016 quickly approaching and proven success of ad collaborations with Instagram influencers, a focus on Instagram promotion within brands will only skyrocket in the new year.
Instagram has over 400 million+ monthly active users, 75% of which are located outside the U.S. On average 80 million+ photos are uploaded per day. (Instagram)
Among Internet users, 28% use Instagram (Men 24%, Women 31%)
72% use Facebook (Men 66%, Women 77%)
31% use Pinterest (Men 16%, Women 44%)
25% use LinkedIn (Men 26%, Women 25%)
23% use Twitter (Men 25%, Women 21%)
(Pew Research Center, March 17-April 12, 2015)
It is estimated 59 per cent of users visit Instagram daily (Pew Research Center) with the average user spending 21 minutes per day using the app. Instagram usage and activity has consistently increased every year since it’s launch in 2010. Here’s how the app’s growth compares to other social media platforms:
If you want your brand to attract engagement on social media, Instagram is where you’ll most likely get it. A study conducted by Forrester looked at 50 different brands and their social media profiles and user interactions. They found that although brand interactions in the first quarter of 2015 had fallen from the same time last year, the percentage of Instagram interaction completely surpassed and outdid brand interaction on Pinterest, Facebook, Google+, LinkedIn, and Twitter by a long shot. Take a look at the numbers below: