Does influencer marketing work?
That’s the number one question brands ask us when they’re considering their first influencer marketing campaign.
And we get it – influencer marketing can seem like a black box if it isn’t handled with care (or proper measurement of ROI).
Over the last five years, influencer marketing has evolved from niche marketing tactic to an essential part of any direct-to-consumer (DTC) marketing strategy. Within that time, influencer marketing has grown to become a $5-$10 billion industry.
In 2020, nearly two thirds of marketers will increase their influencer marketing budgets, compared to 39% in 2018.
We’re not surprised – 89% of marketers also say that influencer marketing ROI is comparable or even better than other marketing channels.
People buy products when someone they trust says they love something. Almost 40% of Twitter users say they’ve bought a product because of a tweet from a creator.
The match between brand and creator is the key to unlocking this kind of magic – and #paid is, according to G2 users, the gateway of choice between brands and creators.
We stand at the intersection of “what do I do about TikTok?” and “how are creators using Instagram reels?”
Our role is to know the answers to those questions and guide DTC marketers on how to make the most of established and emerging platforms.
2020 Influencer Marketing Stats
Since #paid was founded in 2013, we’ve seen a lot of companies like ours pop up.
We’re not surprised – influencer marketing exploded the way we anticipated it would when we became the first company of our kind to match brands with creators.
Seven years later, #paid is now a Leader in the Influencer Marketing category on G2.
Get access to The Ultimate #paid Performance Report: G2 2020 to read our status update on how #paid is serving customers: the features they love, how we stack up against the competition, and where we’re focused on improving so we continue to create dream matches between brands and creators.
Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?