It is important to see your brand’s Instagram Feed as a source of visual inspiration for your target customers rather than a place to blatantly push products. Build your brand on Instagram with these 7 tips to help your brand earn the trust, engagement, and support of a dedicated Instagram following.
1. Followers find your feed.
Your Feed is like your home page, make sure it’s optimized to convert visitors to followers
Would you follow a brand that clutters your experience on Instagram with advertising and poor quality photography?
2. Say it in 105 Characters or Less
The benefits of brevity are not exclusive to Twitter –
4. 2% of People Make 98% of the Noise Online
Pareto’s principle gets exaggerated when it comes to online content, @WeeklyChris gets more comments than you have followers.
Whether you choose to call them influencers or not – content creators with reach are rare to find. Brands often struggle to build critical mass on social platforms. Reach requires an innate understand of how to resonate with audiences and the ability to appeal authentically to followers. Take advantage of the voices that make the most noise by partnering with Influencers. It’s how Daniel Wellington Built a $200M Buisness Out of Cheap Watches. How would you use influencers to build your brand on Instagram?
4. Get 57% More Engagement by @Mentioning
Mentioning an influencer, customer, or partner makes your posts more engaging
5. Create a #BrandTag
Evangelize a brand’s fans with an aspirational tag to identify with
6. Engage your Community
When people choose to interact with you, see it as an opportunity to increase engagement
Instagram is a social network. Be social. Get into the conversation happening in your feed. Interact with fans who have mentioned or tagged your brand. A little bit of interaction goes a long way. Building your community will enable you to build your brand on Instagram
7. It’s Integral To Integrate Instagram
Extend the content you are creating on Instagram across other marketing channels