When you’ve finally established yourself as a creator and feel ready to start approaching more brands about collaborating, a media kit is one of the most important tools you can have. A media kit acts as a snapshot of who you are as a creator and how you’ve collaborated with brands in the past. It should essentially show a brand the value you can provide and why they should work with you.
Creating your media kit doesn’t have to be hard! It is, however, very important to have a similar aesthetic when compared to your blog/social profiles so that brands can get a good feel for your style. If you’re not skilled at design yourself, don’t worry! There are a large number of media kit templates available online that allow you to input your own photos and stats. Once you’ve decided on a design for your media kit, fill it with information that will help the brand understand who you are and why you would be a good fit for them.
What should you include in your media kit?
About Me + Photos
One of the primary reasons you’re creating a media kit is to help brands get to know you. Write a thoughtful paragraph that not only explains who you are, but what your content is all about. You may find yourself editing this information to include details that will help you especially stand out based on the particular brand you want to work with. Make sure to include photos that represent you/your work so the brand will have a visual to associate with you, and your logo if you have one.
Social Media Channels + Stats
Obviously, brands are going to want to know where to find you online so they can check out your channels for themselves. Add any and all appropriate account handles or page links as well as important stats – like the number of followers you have on each channel, page views, and any information on follower demographics you may have. This section will help brands better understand your audience and reach.
Collaboration Opportunities + Rates
This section is essentially a menu where you can detail the different ways brands can collaborate with you. Do you host giveaways? Write reviews? Post photos/stories? Again, feel free to tailor this information based on the brand you’re pitching to. List as many or as few services as you want, along with a short description of what the brand can expect from that type of collaboration, and your rate.
Past Partnerships + Testimonials
If you have successful brand partnerships you’ve worked on in the past, show them off! This can be as simple as adding a few brand logos to the bottom of the page or as in depth as providing actual campaign results. If you have strong testimonials from past partners to share, consider adding them to give yourself more credibility.
Last but not least, don’t forget your contact information! This seems like a no brainer, but including your email address or phone number is imperative so that brands know how to get in touch with you outside of social media. Don’t leave them hanging in your DMs!
Now that you’ve created your media kit, it’s time to get your name out there. Join #ThePaidCrew community today and start working with world-class brands.
Featured image by Matthew Henry