Hashtags used to be a vital part of the discovery process on Instagram. Strings of related terms would litter the ends of every caption, making them more searchable and therefore more engaging. Now? They aren’t nearly as relevant, especially since many of the most popular hashtags have become completely overused, defeating their essential purpose. Just because hashtags aren’t quite what they used to be, doesn’t mean you should just stop using them altogether. Here’s why:
People are still finding you through hashtags
Especially with the new hashtag follow feature! The hashtags you choose dictate what searches you will show up in, so it’s important that they are relevant to your post in order for them to work effectively. I recently posted a photo at the Yayoi Kusama exhibit in Toronto and used hashtags like #YayoiKusama and #infiniteKUSAMA. Of the 20,432 total impressions my post received, 822 were from hashtags, accounting for about 0.04%. It may not seem like much, but I would have completely missed out on those impressions had I not used relevant hashtags.
You can discover other people through hashtags
Looking for new accounts to follow? Need inspiration for some fresh content? Maybe you’re just on the hunt for a healthy recipe or a new workout routine? It’s important that you not only focus on using hashtags in your own posts, but also on using the search and follow features to engage with other users. You never who or what you’ll discover!
To put it simply, hashtags just aren’t as relevant as they used to be… but that doesn’t mean you should stop using them! What are your favorite hashtags? Have they been successful for you? Let us know in the comments.