This week’s Featured Creator of the week is fitness expert, Laura Davidson, aka @misslauradavidson.
My name is Laura Davidson and I am a business owner, creator and Adidas Ambassador based in Toronto. My blog and Instagram focus on all things health, fitness, and lifestyle. I started my platform just a year and a half ago to publicly commit myself to a three month fitness program…. and let’s just say, it stuck! I document my progress on my fitness journey including the ups, the downs and everything in between.
When you look at my Instagram account, you may be surprised to hear that I haven’t always been “fit” and didn’t always embody a healthy lifestyle. I spent seven years working as a financial accountant at a venture capital firm downtown and lived a more “party lifestyle” after graduating from University. I found myself feeling so disconnected to what I was doing and who I was spending my time with that I knew I had to make a change. That was the beginning of my entrepreneurial journey and the launch of my business, WHISTLE App.
WHISTLE is a social fitness app that connects people looking for a workout partner—think Bumble but for workout buddies rather than dates! WHISTLE, combined with my blog My Sweat Story, are what led me to quit my full-time job and begin creating and collaborating with brands full-time. My story is proof that you are never stuck!
Between being a business founder and a creator in the fitness space, my days consist of start-up focused and shared work environments with a workout (or two) mixed in at some point in the day. Discovering all that the fitness community in Toronto has to offer has probably been my favorite part of being a creator and fitness influencer. The people that I have met and the gyms and fitness studios I have been fortunate enough to try have been so amazing. The only thing I would re-do along this whole journey? Start the process sooner!
What do you see yourself doing in the next 5 years?
In the next five years I plan to launch my app in multiple cities across Canada and the USA, and continue learning, growing, and changing through fitness. I have a few other start up ideas that I am excited to begin building as well, so stay tuned!
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