Being a creator is much more than just taking pretty photos and posting them on Instagram. So much goes on behind the screens that people don’t even realize. Creators are essentially running their own business, meaning they take on all kinds of different roles. Here we dive into the different hats every creator must wear to be successful:
The creative hat
Being creative is what creators do best! Creators typically act as the creative director for their content–planning their shots, fine tuning the details, and sometimes even executing photography on their own with a tripod and remote. This may be the most fun, but sometimes the most difficult part of being a creator.
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De belles trouvailles au @valuevillage_thrift ! 💫 J'ai déniché ce vintage Tommy Hilfiger sweater pour seulement 13$ et ces distressed jeans à 5$. Quand même assez abordables. ✨ J'ai pu créer tout plein d'outfit sans avoir à débourser une fortune. Parfait pour le Back to School ! 🤓 #backtobargains #styleupforschool #AD
The management hat
Some creators hire managers or talent agencies, but many creators work as their own managers. They pitch to brands and agencies, negotiate brand deals, and keep track of their own projects. The management side of things can sometimes take even more time than actual content creation, which is why some creators choose to hire agencies (or work with platforms like #paid) so they can focus on what they do best.
The financial hat
As accountants and financial advisors can get quite expensive, many creators also play this role themselves. From creating invoices, to tracking receipts for income tax purposes, to chasing down late payments, the financial side is likely the least fun role a creator plays.
The legal hat
From signing contracts to following FTC disclosure regulations, creators must keep track of the legal side of things in order to avoid any potential problems with their content as well. This can get tricky sometimes, so make sure to seek professional legal advice if you run into any obstacles.
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When the stakes are high. @ONT_Racing I got a chance to relive one of my first memories as a kid when my old man took me to the horse races. 25 years, still picking the grey horses with the killer names…We kicked back on the patio overlooking the races, chatted with a horse owner, filled up on flatbread pizzas and got a glimpse into why this such a staple to Canadian sports. Check out the link in my bio! #OntarioRacing and #OLG #Sponsored @OntarioLottery
There are many other roles creators have, but these are just a few of the most important. It can be a lot of work, but wearing so many different hats can truly be rewarding!