Creators Wear Many Hats: The Jobs Within The Job

Being a creator is much more than just taking pretty photos and posting them on Instagram. So much goes on behind the screens that people don’t even realize. Creators are essentially running their own business, meaning they take on all kinds of different roles. Here we dive into the different hats every creator must wear to be successful: 

The creative hat

Being creative is what creators do best! Creators typically act as the creative director for their content–planning their shots, fine tuning the details, and sometimes even executing photography on their own with a tripod and remote. This may be the most fun, but sometimes the most difficult part of being a creator. 

The management hat

Some creators hire managers or talent agencies, but many creators work as their own managers. They pitch to brands and agencies, negotiate brand deals, and keep track of their own projects. The management side of things can sometimes take even more time than actual content creation, which is why some creators choose to hire agencies (or work with platforms like #paid) so they can focus on what they do best.

The financial hat

As accountants and financial advisors can get quite expensive, many creators also play this role themselves. From creating invoices, to tracking receipts for income tax purposes, to chasing down late payments, the financial side is likely the least fun role a creator plays.

The legal hat

From signing contracts to following FTC disclosure regulations, creators must keep track of the legal side of things in order to avoid any potential problems with their content as well. This can get tricky sometimes, so make sure to seek professional legal advice if you run into any obstacles.  

There are many other roles creators have, but these are just a few of the most important. It can be a lot of work, but wearing so many different hats can truly be rewarding!

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Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.