Captions are just as important as the photo. Very often, the caption will seal the deal on whether a user will engage with your post or not.
Here are 4 different brands that have used captions to elevate their messaging and attract engagement. They each have extremely different styles that will give you some ideas for your next post! #captiongamestrong
1. WITTY & SARCASTIC: Frank Body
Frank Body is a coffee-based skin care brand that has nearly 700,000 followers on Instagram. Most of their photos are customers using the scrub or holding the packaged product.
But what really puts their Instagram page over the edge are their witty and entertaining captions that subtly tie back to their product.
2. SIMPLE & CASUAL: Taco Bell
It’s quite obvious that Taco Bell has devoted serious time and effort into their Instagram strategy (over 766,000 followers). Most of their high quality, colourful photos are focused around a menu item and if you keep scrolling you begin to notice a theme in their captions as well. Taco Bell has chosen to keep the language very simple and casual, each caption is only about 3-6 words long.
Overall it is a great example of how to say something amusing while not over-doing it.
3. INFORMATIVE & EDUCATIONAL: General Electric (GE)
It is pretty common to see companies on social media using popular Internet phrases and slang in captions to appeal to a larger audience. However, the industrial company, General Electric, does the exact opposite (they have over 217,000 Instagram followers). Each caption is a large paragraph explaining the science and technology of the photo.
Perhaps you would need to have a natural interest in engineering and technology to actually read through them. But ultimately, it is a great example that you do not need to dumb down your captions to garner an audience that engages.
4. STORYTELLING: Humans of New York (HONY)
There is arguably no Instagram page that tells better stories than Humans of New York, which initially began on Facebook. Creator, Brandon Stanton, started an amazing trend when it comes to captioning. His interview-styled captions always brings his portraits to life and there are many other brands that now use this formula. After all, everyone loves a good, human-interest story that inspires and provides a new perspective.
There is no doubt that storytelling captions garner engagement, HONY has 5 million Instagram followers to prove it.
“I always wanted to be someone in the fashion industry. Maybe a stylist for the magazines. Instead I’m working as an office assistant at a pharmaceutical company. Though I must say, I think the office looks better because of me. I’ve been handing out tips. People are sprucing up a bit more. Some of the ladies are trying new lipsticks. We’re loosening up.”
“The kids have moved out. It’s like we were in a routine for twenty-five years, and now it’s come to an end. Suddenly it’s just the two of us. There’s nothing else to focus on. It’s been a rediscovery process. So we just bought some hiking backpacks. We’re going travel the world, and we’re not planning ahead.”
Beza is #paid’s Community Lead