In an industry focused on networking and numbers, it’s hard not to get caught up in negativity sometimes. Constant comparison and questioning your worth can really take a toll on your mental health and well-being. By choosing to see even the seemingly negative things on social media in a more positive light, you can minimize your stress, doubts, and fears about being a creator. It’s all about the law of attraction, friends!
Stop your negative thoughts in their tracks and think about this instead:
Being unfollowed on social media
Just because someone unfollows you on social media, doesn’t mean that they don’t like you as a person. Maybe they are trying to balance their following/follower ratio. Maybe you don’t engage with each other’s content. Or maybe it was a total accident. Whatever the reason, never assume the worst. Don’t send angry DMs or make nasty comments; if you’re that interested in why they unfollowed you—ask!
Not being picked for a campaign with a brand you’ve previously worked with
So you’ve worked with an awesome brand in the past, really nurtured the relationship, and are looking forward to working together again in the future. Then you see a new campaign from that brand pop up on your Instagram feed… and realize you weren’t picked for it. Don’t feel discouraged! When brands are working on raising awareness, they want to reach as many people as possible. By picking new influencers, they are essentially reaching thousands of new eyes. If you’d love to work with a brand again, send them an email congratulating them on the new campaign and ask about any future opportunities where you could provide value.
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Getting stuck on the numbers
Sometimes it feels like it’s impossible to grow your account no matter what you do. It seems like everyone else is surpassing you and you have no idea how to keep up. Remember, it’s not all about the numbers—the quality of your content should speak for itself. Keep creating things that inspire you and make you proud and people who appreciate the same things will follow in time. Be patient!
Not being invited to events
FOMO sucks. But don’t take it personally if you don’t get invited to a media event that other influencers you know are attending. Guest lists for these types of events are tight and the agencies responsible for hosting them can’t invite everyone, even if they’re the perfect fit for the brand. Don’t be discouraged—if you really feel strongly about the brand, email the host and congratulate them on a successful event and include your media kit for anything they think you may be a good fit for in the future.
Remember—at the end of the day, it’s just social media! If you always assume positive intent, you’ll never allow negative thoughts to consume your life.
Featured Photo by Chevanon Photography from Pexels