Interacting with your audience is essential to building and growing a community around your brand. If you’re not already engaging with your followers in the comments of your posts, you need to start doing so right away. Here are our tips on why engaging with your followers is so important in growing your brand.
Engaging with your followers establishes a relationship
Taking the time to read and respond to your followers’ comments shows that you actually care about them. Like your followers’ comments, say thank you, and even continue conversations. It makes you appear a lot more relatable, which is something you definitely want.
View this post on Instagram
Where you’ll find me during nap time: on the sofa, editing photos and listening to my favourite audiobook on @Audible_CA. (It’s all about multi-tasking when you’re a work-at-home mom, right? 🙌🏻) I’m currently listening to The Subtle Art of Not Giving a F*ck by Mark Manson. Absolutely recommend this to anyone who feels the need to always be on, to be “perfect”, to feel good all the time. Such an eye opener to finding what we truly value and focusing on that instead. What are some audiobooks you’ve listened to (or books you’ve read) recently that you’ve absolutely loved? #audibleanywhere #YouGottaHearThis #sponsored
Without any interaction, you’re just a typical Instagrammer
With hundreds of millions of Instagram users, there’s no doubt that there are hundreds of more accounts similar to yours. Without fostering that relationship with your followers, you’re just another fish in the sea of Instagram influencers who also don’t engage with their followers. Your followers won’t care to engage with your content or even to keep following you. Why would they bother, if you don’t appear to see or read them anyway?
It’s just Instagram etiquette
You wouldn’t ignore people who compliment you or ask you questions in real life, would you? Social etiquette works similarly for Instagram; it’s just plain polite to respond. It doesn’t take much effort to even just like or say a quick “thank you” in response to a few comments on your posts—a little goes a long way!
View this post on Instagram
I recently had the chance to test out the new #Toyota #RAV4Trail on some of my adventures a couple weeks ago! I took it to a couple of my favourite local camping spots, one of them was Jones Lake which is up a rugged logging road. The good ol' #RAV4 handled it with ease with its increased suspension lift. I was definitely sad to give this car back, it's the perfect adventure vehicle. Stay tuned for the rest of my shots from this epic local trip! @ToyotaCanada #FollowMyTrail #ad
Another little tip to note is that Instagram includes your own comments in the algorithm, and the more comments you have, the better your post performs! All-in-all, it’s a win-win situation.