Always Engaging With Your Followers in the Comments

Interacting with your audience is essential to building and growing a community around your brand. If you’re not already engaging with your followers in the comments of your posts, you need to start doing so right away. Here are our tips on why engaging with your followers is so important in growing your brand.

Engaging with your followers establishes a relationship

Taking the time to read and respond to your followers’ comments shows that you actually care about them. Like your followers’ comments, say thank you, and even continue conversations. It makes you appear a lot more relatable, which is something you definitely want.

Without any interaction, you’re just a typical Instagrammer

With hundreds of millions of Instagram users, there’s no doubt that there are hundreds of more accounts similar to yours. Without fostering that relationship with your followers, you’re just another fish in the sea of Instagram influencers who also don’t engage with their followers. Your followers won’t care to engage with your content or even to keep following you. Why would they bother, if you don’t appear to see or read them anyway?

It’s just Instagram etiquette

You wouldn’t ignore people who compliment you or ask you questions in real life, would you? Social etiquette works similarly for Instagram; it’s just plain polite to respond. It doesn’t take much effort to even just like or say a quick “thank you” in response to a few comments on your posts—a little goes a long way!

Another little tip to note is that Instagram includes your own comments in the algorithm, and the more comments you have, the better your post performs! All-in-all, it’s a win-win situation.

Interested in working with world-class brands? Join #ThePaidCrew community today.

Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.