Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story
Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.
The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.
The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.
Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?
The report touches on how #paid is serving customers: the features they love, how we stack up against the competition, and where we’re focused on improving so we continue to create dream matches between brands and creators
Four key principles for entrepreneurs looking to build a great direct-to-consumer brand
A year-by-year look at influencer marketing from the 90s
Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages
15 Examples of Brands Using Health & Wellness Influencers
An overview of Red Bull's marketing over the years
Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies
#paid strongly supports the Black Lives Matter movement and will not stand for injustice in the Black community. We want to use this opportunity to reaffirm that this is unacceptable. George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others taken at the hands of racism and hate: we’re fighting for you and with you.
If you want to help but don't know where to start, start somewhere
At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.
Linear Commerce is evolving quickly. Nelk started as a prank channel on YouTube. Learn more here.
Here are 25 examples of how brands are using influencer marketing to get to consumers during COVID-19.
Beauty is changing fast with COVID-19. We've put together some research on what the future looks like for this category.
Taylor Holiday has generously shared a document they use for hiring media buyers at Common Thread Collective. Have a look.
There are still lots of unknowns with influencer marketing Still a lot of questions. I’ve compiled the top concerns I’ve heard from marketing folks into this series.
Follower counts are deceiving, but so much of influencer marketing conversation revolves around this easy-to-hack number.
What's the right way to do execute influencer marketing? There are three big options marketers choose from, and we dive in to each one.
When you pay creators, what are you actually getting in return? We cover that here.
I've literally heard some marketers swear that they'd never EVER pay influencers to talk about their product. This is a real issue, and something we should talk about.
This research report provides insight into how consumer behavior has evolved with the COVID-19 outbreak.
We shut down our offices. Here's our memo to the team.
We're sharing our internal communication about COVID-19 in case you want to use it
A colleague asked me to share my lens on the power of creators on TikTok.
Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts
With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.
In this episode, we talk with Erin Frey, Co-CEO/Co-Founder of Frey, a sustainable company turning the detergent category on its head.
Last week, Instagram announced that it won’t be displaying likes on posts. It’s testing this change in Canada for now, but if it works…
Two female founder are changing the world, one sleep at a time.
Her company is reinventing toothpaste—fully sustainable dry tablets (instead of the paste most of us are used to).
In this episode, we talk with Vino Jeyapalan, CEO and Founder of Kabo, a company that brings human-grade dog food to dog owners.
This Week’s Featured Creator is Nicholas Pakradooni, @cholpak.
In this episode, we talk with David Wolfe, CEO and Founder of Olivers, a men’s activewear brand inspired by the farm-to-table movement.
In this episode, we talk with Bryan Lewis, CEO and Founder of The Sweat Club, a subscription fitness brand focused on women’s activewear.
Once upon a time, if your brand was big enough, your company had a department dedicated to one thing — reading newspapers.
Howdy friends! My name is Jessica and I am a #paid Editorial Team Member and the blogger behind Diary of a Toronto Girl, a Toronto-based…
Marketing with creators or influencers is a relatively new phenomenon. When we sit down with brands and agencies, the first question we…