Olivers — Founder & CEO, David Wolfe


Welcome to the DTC Growth show.

Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.

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In this episode, we talk with David Wolfe, CEO and Founder of Olivers, a men’s activewear brand inspired by the farm-to-table movement.

Inspiration can come from anywhere. CEO and Founder, David Wolfe, says he was inspired by the burgeoning farm-to-table movement. That’s what led him to launch Olivers.

Consumers were becoming more interested in what they consumed — they wanted to know origin stories for their products, and there was a big emphasis on quality.

The entire visual identity, from clothing colours to website, was rooted in the farm-to-table movement.

They launched with one product on Kickstarter. All of their focus and effort went into that one item, and fortunately the campaign took off.

There’s so many steps to creating a prototype, and then making it at scale. For help David leaned on friends and family for support and help.

One thing David recommends: Get one thing right. Don’t focus on a collection. Focus on getting one product right, and then move on to a second.

If you go to their site, you’ll see a “House Rules” section. There’s one in particular that keep David healthy and sane: “Direction > Speed.” In other words, Focus on where you’re going, and not on how fast you get there.

Wondering what DTC brand David is excited about? Check them out: rapha.cc

Learn more about Olivers at oliversapparel.com

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Thanks for listening!

- DTC Growth team.