Bite Toothpaste — Founder & CEO, Lindsay McCormick


Welcome to the DTC Growth show.

Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.

Subscribe on iTunes and Spotify.

In this episode, we talk with Lindsay McCormick, CEO and Founder of Bite — Toothpaste Bits. Her company is reinventing toothpaste — fully sustainable dry tablets (instead of the paste most of us are used to).

How did she start?

She was working as a TV producer for House Hunters (yeah, the TV show). She was travelling all over the country, and soon realized that she was going through those little plastic tubes at a rapid pace. That didn’t line up with her values—conservation and sustainability. So she did something about it..

She’s not a chemist. She had to learn all about making toothpaste. She credits her deep knowledge with free online chemistry courses that she has enrolled in over the years. #hustle.

She tells us about the initial burst in demand, marketing, and fundraising.

Balancing profitability, customer experience, and sustainability is a large task. Lindsay shares some practical ways that she uses to keep her mentally and physically well.

Wondering what DTC brand she’s excited about?? Check them out here:

You can place an order, and learn more at Bite Toothpaste Bits:

To learn more about the DTC Growth Show and #paid, visit

Thanks for listening. If you prefer reading, we have the full transcript below.

-DTCGrowth Show team.