Join us at the most unique destination in Cannes to explore the hottest trends and how your strategies can come alive. Oh, and The Original Pinterest Tattoo Parlour? Yep, it’s back—with a brand new twist.

The creator economy is at a crossroads as budgets grow and scrutiny intensifies. Brands face pressure to prove influencer ROI and lasting impact while adapting to rapid change. What will it take for influencer marketing to evolve and earn future investment?

This session explores the rising influence of African creators in the global economy. With a young, tech-savvy population, brands can connect authentically through fresh cultural insights, innovative content, and impactful storytelling.

Creators, agencies and brand marketers will share perspectives from both sides of the pitch. Marketers will gain valuable insights into evaluating partnerships more effectively, while creators and agencies will learn to craft pitches that truly resonate with brand objectives.

What happens when a global brand hands the mic to its fans? Join McCormick CEO Tabata Gomez, Amazon’s Tom Pettus, Joakim Noah, and Lauren Betts to explore how shared authorship creates true cultural relevance. This session shows how brands can embed themselves genuinely and globally with the people who matter most.

Get an inside look at how top brands build campaigns that resonate, select creators, structure teams, choose channels, invest wisely, and measure success. Understand cutting-edge social and creator marketing tactics to fuel your creativity.

Eat lunch, think fast, pitch big! Join @girlbosstown Robyn DelMonte and brand marketers for a rapid-fire creative challenge. You’ll team up with fellow creators, craft a killer marketing idea and pitch it live for real-time feedback

What happens when a brand shifts from traditional advertising to creator marketing at scale and entrusts 65 creators to be part of the creative process? Join the masterminds to hear behind-the-scenes insights from the decision-making to new ways of measuring return on investment.

Q&A with the 2025 Social & Creator Jury President

With professional, video-first creators on the rise, brands looking to engage professional audiences can leverage their content as a dynamic storytelling tool. This session explores how B2B organizations connect early in the buyer’s journey to create lasting impressions beyond traditional tactics.

Amelia Dimoldenberg has redefined the rom-com for the digital age with viral red carpet encounters and chicken shop flirtations. Join the creator of Chicken Shop Date as she shares how humour, awkward charm, and cultural savvy turned casual interviews into iconic moments.

Held at Hotel du Cap where MediaLink will bring together senior marketers from across the industry, and will have special performances from St. Vincent and comedian Sebastian Maniscalco

Join us at the most unique destination in Cannes to explore the hottest trends and how your strategies can come alive. Oh, and The Original Pinterest Tattoo Parlour? Yep, it’s back—with a brand new twist.

SPORT BEACH returns to Cannes Lions for its third season from June 16th to June 19th, 2025 — bringing together athletes, marketers and global leaders to explore the intersection of sport, creativity and culture.

Creators are reshaping advertising by evolving from content producers to strategic leaders within agencies and brands. Ashley Rudder, Chief Creator Officer at DNY, shares her journey from digital storyteller to executive, highlighting how creator instinct and business fluency drive this creative shift.

Can you build a lifelong career as an influencer and stay relevant when the hype fades? This session dives into turning viral success into lasting careers, even when engagement dips or partnerships slow down.

The Unstoppable Force of Latin Music in Global Culture. Latin music’s cultural and economic impact is exploding, with artists leading global trends through hits and brand partnerships. This session brings visionary voices together to explore the innovation and strategy behind amplifying culture in successful artist and brand campaigns.

Creators Keith Lee and Logan Moffitt aren’t just talking about food, they’re moving markets. Keith turned a struggling burger joint into a hotspot, and Logan’s catchphrase sparked a cucumber shortage in Iceland.

Let’s be voyeurs as State Farm gives a masterclass on the co-creation journey with the most popular streamer in the world, Kai Cenat. Together, they’ll do a live brainstorm, recreating how their brand partnership captured lightning in a bottle and built an unforgettable, authentic connection with consumers.

Inspired by her hit YouTube series Chicken Shop Date, this lunch promises plenty of chicken fingers, french fries, and fun. Grab a bite and join us for a conversation you won’t want to miss!

Creating branded content without considering the talent’s voice, formats, and community doesn’t work. Social isn’t about buying airtime, it’s about borrowing a creator’s audience—so understanding the talent is key to building brand love.

What do top marketers really think about creators? What moves the needle in brand partnerships? Join Katie Welch and Jamie Gutfeund for the chief marketing officer’s perspective-taking on creator collaborations, creative effectiveness and the future of brand building.

Go behind the scenes of YouTube and Influential’s exclusive new program pairing top brands with creators to produce breakthrough content.

Ditch the awkward networking! Connect with brands and creators through lively roundtable discussions over lunch. Choose your topic – from content strategy to campaign ROI – and dive into focused conversations. Ask questions, share insights, build valuable connections or listen in.

Even in highly regulated industries, brands are finding authentic ways to connect on TikTok. This session looks at how creators help build trust, drive relevance, and deliver real business impact—without breaking the rules.

The boldest brands today don't just follow culture—they help create it. Authentic collaborations with talent and creators can lead brands to ideas that spark cultural movements, not just moments, driving buzz and business impact.

Join us at the most unique destination in Cannes to explore the hottest trends and how your strategies can come alive. Oh, and The Original Pinterest Tattoo Parlour? Yep, it’s back—with a brand new twist.

Welcome to the LIONS Creators Breakfast Club. Have your morning brew with delicious bites and meet fellow creators and marketers.

What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get first-hand insights into why this year's Jury decided on the work that will set the benchmark for the year ahead.

Saatchi & Saatchi London Chief Creative Officer Franki Goodwin looks back on the agency’s long love affair with emerging talent and looks forward to introducing the work of 10 new creators who just might be ‘the one’ for you.

Get an inside look at how successful brands build campaigns that resonate, choose creators, structure their social teams, determine the channel mix, what they invest in and how they measure success.

This interactive workshop will help brands, agencies, and creators aiming to authentically reach their communities and break through the crowd on social. It will explore strategies for building meaningful connections, discover what drives deeper engagement, and learn how to consistently capture audience attention.

Hear from top marketers and influencers behind successful global campaigns. Learn how they connect with mass audiences across cultures, craft locally resonant content, and build authentic partnerships that scale across markets.

From co-creation to compensation, content to community—marketers must be the ultimate collaborators. In this conversation, Said Differently CEO Linda Boff and NYSE’s Joe Benarroch will explore how the creator’s economy is reshaping the way brands, agencies, and platforms team up.

Big ideas don’t always start in the boardroom. Learn how brands like Wayfair use TikTok One's tools to bring creators into the creative department – scaling variety and volume without losing the originality and authenticity of creator-made content.

This session dives into how creators from conflict-affected regions build influence, not despite their circumstances, but because of the perspective those circumstances gave them. It’s about storytelling under pressure, and the responsibility that comes with it.

Just four years ago Brandon Edelman was clocking in at a $20-an-hour corporate fashion job. Today, he's Bran Flakezz—a viral sensation with over 1.5 million followers. In this session, Brandon pulls back the curtain on the three-step strategy that skyrocketed his brand from obscurity to internet fame.

From skincare to soda, creators aren’t just playing in verticals—they’re redefining and rewriting them. This session explores how brands are leaning into organic influence, building real partnerships, and using creator content as a strategic growth lever.

How do creators break through and land on the For You Feed? In this session, creators share the real talk behind what works—from content cadence to creative choices—and how brands can learn from the people who know TikTok best.

The UTA Next Gen team behind ZCannes invites you to join us for a happy hour celebrating Gen Z's contributions at Cannes and across the creative industries.