Cannes Lions
Creator marketing Guide
Get the most out of Cannes Lions with everything you need in one place. To view the official Cannes Lions events, download the app.
Cian Abion
@lifeofcian
Dhar Mann
@dhar.mann
Grace Keeling
@gkbarry_
@frostedjake
@logagm
JT Barnett
@jtbarnett
Rachel Karten
@rachelkarten
Lia Haberman
@liahaberman
Lindsey Gamble
@lindsey-gamble
Cian Abion
@lifeofcian
Dhar Mann
@dhar.mann
Grace Keeling
@gkbarry_
@frostedjake
@logagm
JT Barnett
@jtbarnett
Rachel Karten
@rachelkarten
Lia Haberman
@liahaberman
Lindsey Gamble
@lindsey-gamble
On the Map
La Croisette runs along the shoreline of Cannes and is home to some of the biggest brand activations during the week. This map outlines where companies are located so you can easily spot the key players and plan your time accordingly.
booked
n’ busy
The must-see panels, events, and creator-led moments happening all week. Browse daily highlights and click through to official RSVP pages to lock in your plans.
Mon 22
How Brands Turn Cultural Relevance into Lasting Growth
L'Oréal's senior influencer marketing leader on culture as a growth driver.
Beach Stage, Rado Plage Beach
1:25PM
Host:Brand Innovators
Unilever / Dove Social Influence Fireside
Dove's social influence playbook from the Global PR & Social Influence Director, alongside Unilever Personal Care growth and brand experience leads.
Beach Stage, Rado Plage Beach
9:30AM
Host:Brand Innovators
Tubi Cabana at Cannes Lions 2026
The Tubi Cabana returns to Cannes Lions for 2026. A clubhouse where the rule-breaking spirit of Y2K club culture gets a fresh remix. Built for the curious, from creators to marketing leaders.
Checkpoint Entry #3
10:00AM - 5:00PM
Host:Tubi
LIONS Creators Kick-Off Breakfast
The official kick-off breakfast for the Cannes Lions Creator Programme. Connect with the creator community and get the 'How to Cannes Lions' survival kit with Ed Davidson (VP CGO, Cannes Lions) plus Adobe and Cannes Lions Ambassadors.
Creators Stage
9:00AM – 10:30AM
Host:Cannes Lions
WP Executive Roundtable Lunch: Creator as Authority
Executive roundtable with senior marketing, media, and creator-community leaders on the future of influence and authority in a creator-led landscape. Hosted by WaPo with Whalar Group.
29 rue du Commandant André
12:00PM - 1:30PM
Host:Washington Post
Opus Base
Opus base camp during Cannes Lions, a hub for creators and the Opus community.
The hills of super-cannes
All Day
Host:Opus
Adobe x LIONS Creator Beach
At Cannes Lions 2026, you can see, hear, and experience all the ways Adobe is at the center of creativity, marketing, and AI innovation. As the official headline partner for LIONS Creators, Adobe plays a central role at LIONS Creators Beach and beyond. Find us in front of the Palais, at The Majestic Hotel, sponsoring the Young Lions competition, and in panel discussions at hot spots all along the Croisette. Whatever your role or interests, we’re here to empower you to create.
The Majestic Hotel
All Day
Host:Adobe & Cannes Lions
Pinterest Manifestival
Pinterest at Cannes brings together creators, brands, and trendmakers for talks, sessions, and immersive experiences across the festival.
Carlton Beach Club
All Day
Host:Adobe, Cannes Lions
Linktree at Cannes
Linktree at Cannes Lions 2026 with programming for the creator economy. Drop-in week-long presence for creators, brands, and partners building on Linktree. Specific sessions shared via the Linktree page.
10 Rue du Maréchal Foch
All Day
Host:Linktree
Epidemic Sound Cannes Cabana
Epidemic Sound's Cabana at Cannes Lions 2026, a music and creator space during festival week.
Brand Innovators Beach
All Day
Host:Epidemic Sound
Building Iconic Brands Through Authentic Partnerships
How CPG, beauty, music, and tech brands move from creator partnership to creator-driven commerce. One of the most directly creator-marketing-relevant sessions of the week.
Showcase Stage, Armani Caffè
10:30AM
Marketing at the Speed of Culture
Creator-talent and brand panel moderated by Dr. Marcus Collins (For The Culture). Anthony Anderson brings the creator-talent perspective.
Beach Stage, Rado Plage Beach
1:00pM
Storytelling in the Scroll Era
Creative leaders from Dick's, Mars, Target, and Thrivent on building for the scroll. Heavy creator-content overlap.
Showcase Stage, Armani Caffè
2:30pM
Examining Brands That Shape Culture
Moderated by Epidemic Sound's Head of Creator Partnerships. Includes K-Pop Demon Hunters' Andrew Choi (creator-talent) and Paramount + Mattel brand leaders.
Beach Stage, Rado Plage Beach
2:40pM
Momentum by Design: The Power of Experience
In a world of shrinking attention and rising expectations, the gap between an experience people remember and one they forget is razor thin. The brands winning here aren't just showing up bigger; they're showing up smarter, with clearer purpose and a deeper understanding of what actually moves people. Join leaders who are creating experiences that build momentum in the moment and meaning far beyond it.
73 Bd de la Croisette
1:30pm - 2:00PM
Tubi Cabana at Cannes Lions 2026
The Tubi Cabana returns to Cannes Lions for 2026. A clubhouse where the rule-breaking spirit of Y2K club culture gets a fresh remix. Built for the curious, from creators to marketing leaders.
Checkpoint Entry #3
10:00AM - 5:00PM
Host:Tubi
Creators&Culture™
Day-long creator + brand connect event curated by WeRepresent and Convergence. Panels on brand voice in the creator era, measurement frameworks, Latinx creators, podcast influence, and bringing creators to the ideation table. Happy hour networking after. Free CV shuttle runs every 20 minutes from JW Marriott on Rue Frédéric Amouretti, 5-minute air-conditioned ride bypassing the Croisette.
Villa Alexandra, 102 Av
10:00AM - 6:00PM
Host:WeRepresent & Convergence
Opus Base
Opus base camp during Cannes Lions, a hub for creators and the Opus community.
The hills of super-cannes
All Day
Host:Opus
Adobe x LIONS Creator Beach
At Cannes Lions 2026, you can see, hear, and experience all the ways Adobe is at the center of creativity, marketing, and AI innovation. As the official headline partner for LIONS Creators, Adobe plays a central role at LIONS Creators Beach and beyond. Find us in front of the Palais, at The Majestic Hotel, sponsoring the Young Lions competition, and in panel discussions at hot spots all along the Croisette. Whatever your role or interests, we’re here to empower you to create.
The Majestic Hotel
All Day
Host:Adobe & Cannes Lions
Pinterest Manifestival
Pinterest at Cannes brings together creators, brands, and trendmakers for talks, sessions, and immersive experiences across the festival.
Carlton Beach Club
All Day
Host:Adobe, Cannes Lions
Linktree at Cannes
Linktree at Cannes Lions 2026 with programming for the creator economy. Drop-in week-long presence for creators, brands, and partners building on Linktree. Specific sessions shared via the Linktree page.
10 Rue du Maréchal Foch
All Day
Host:Linktree
Epidemic Sound Cannes Cabana
Epidemic Sound's Cabana at Cannes Lions 2026, a music and creator space during festival week.
Brand Innovators Beach
All Day
Host:Epidemic Sound
Brands&Culture Villa
Full day on creator networks, sports fandoms, gaming ecosystems, niche cultural spaces. How brands convert fandoms into impact; why influencer marketing can't be fully automated.
Brands&Culture Villa
12:30pm - 17:00PM
Creator-Led Marketing - From Chaos to Catalyst
Kantar's research on what makes creator-led marketing measurably effective.
13 Rue de Serbes
12:00pm - 1:30PM
From Shelf Staple to Cultural Resonance: Amplifying eos Body Through Culture
eos case study on moving from CPG staple to cultural brand through creator and culture-led marketing.
Showcase Stage, Armani Caffè
10:30AM
Beyond Targeting: What It Actually Takes to Connect with Gen Z
Moderated by L'Oréal's Influencer & Strategic Projects lead. Direct Gen Z creator strategy session.
Showcase Stage, Armani Caffè
2:00PM
The New Influence: Power Beyond the Feed
Influence is no longer confined to platforms. It is becoming personal, portable, and always on. As wearables, ambient AI, and personalized models take shape, a new era of connection is emerging. Today’s leaders are embracing this shift, using technology to expand their reach and transform expertise into meaningful experiences.
73 Bd de la Croisette
2:00pm - 2:30PM
Pinterest Creator Happy Hour
TBC
5:30pm - 7:30PM
The Great Unlearn @ Cannes Lions
Billion Dollar Boy and FiveTwoNine host a curated rooftop session with the brands, creators and platforms shaping what’s next. In partnership with Cannes Lions and Patreon. Followed by the FiveTwoNine x Patreon Happy Hour with drinks and canapés.
(revealed on registration approval)
12:30PM – 4:00PM
Host:Billion Dollar Boy & FiveTwoNine
Tubi Cabana at Cannes Lions 2026
The Tubi Cabana returns to Cannes Lions for 2026. A clubhouse where the rule-breaking spirit of Y2K club culture gets a fresh remix. Built for the curious, from creators to marketing leaders.
Checkpoint Entry #3
10:00AM - 5:00PM
Host:Tubi
LIONS Creators Kick-Off Breakfast
The official kick-off breakfast for the Cannes Lions Creator Programme. Connect with the creator community and get the 'How to Cannes Lions' survival kit with Ed Davidson (VP CGO, Cannes Lions) plus Adobe and Cannes Lions Ambassadors.
Creators Stage
9:00AM – 10:30AM
Host:Cannes Lions
Opus Base
Opus base camp during Cannes Lions, a hub for creators and the Opus community.
The hills of super-cannes
All Day
Host:Opus
Adobe x LIONS Creator Beach
At Cannes Lions 2026, you can see, hear, and experience all the ways Adobe is at the center of creativity, marketing, and AI innovation. As the official headline partner for LIONS Creators, Adobe plays a central role at LIONS Creators Beach and beyond. Find us in front of the Palais, at The Majestic Hotel, sponsoring the Young Lions competition, and in panel discussions at hot spots all along the Croisette. Whatever your role or interests, we’re here to empower you to create.
The Majestic Hotel
All Day
Host:Adobe & Cannes Lions
Pinterest Manifestival
Pinterest at Cannes brings together creators, brands, and trendmakers for talks, sessions, and immersive experiences across the festival.
Carlton Beach Club
All Day
Host:Adobe, Cannes Lions
Linktree at Cannes
Linktree at Cannes Lions 2026 with programming for the creator economy. Drop-in week-long presence for creators, brands, and partners building on Linktree. Specific sessions shared via the Linktree page.
10 Rue du Maréchal Foch
All Day
Host:Linktree
Epidemic Sound Cannes Cabana
Epidemic Sound's Cabana at Cannes Lions 2026, a music and creator space during festival week.
Brand Innovators Beach
All Day
Host:Epidemic Sound
Cultural OS - Winning with Creators and Fans
Closing-week research on creator and fandom strategy ROI. Brand intelligence on what translates cultural momentum to growth.
13 Rue de Serbes
9:30am - 11:00AM
Creating Experiences People Want to Share, and Communities They Want to Join
Pinterest's Senior Managing Director of Global Brand & Creative on the panel. Direct creator and community-marketing implications across Vuori, Pinterest, Zoom, Marriott, and Babylist.
Beach Stage, Rado Plage Beach
10:25AM
Justine Armour x Laurie Lam Fireside
e.l.f. Beauty's Chief Brand Officer with 72andSunny's CCO. Brand-and-agency creator strategy from a category leader.
Beach Stage, Rado Plage Beach
1:35PM
Virgin x TikTok Panel
Building on the Virgin Voyages Momentum, We will have a few related sessions discussing how brands can work with creators at scale. And this is the most impressive CLP project we have had that delivered content that can be used for months!
TBC
3:30pm - 4:00PM
Opus Base
Opus base camp during Cannes Lions, a hub for creators and the Opus community.
The hills of super-cannes
All Day
Host:Opus
Adobe x LIONS Creator Beach
At Cannes Lions 2026, you can see, hear, and experience all the ways Adobe is at the center of creativity, marketing, and AI innovation. As the official headline partner for LIONS Creators, Adobe plays a central role at LIONS Creators Beach and beyond. Find us in front of the Palais, at The Majestic Hotel, sponsoring the Young Lions competition, and in panel discussions at hot spots all along the Croisette. Whatever your role or interests, we’re here to empower you to create.
The Majestic Hotel
All Day
Host:Adobe & Cannes Lions
Pinterest Manifestival
Pinterest at Cannes brings together creators, brands, and trendmakers for talks, sessions, and immersive experiences across the festival.
Carlton Beach Club
All Day
Host:Adobe, Cannes Lions
Linktree at Cannes
Linktree at Cannes Lions 2026 with programming for the creator economy. Drop-in week-long presence for creators, brands, and partners building on Linktree. Specific sessions shared via the Linktree page.
10 Rue du Maréchal Foch
All Day
Host:Linktree
Epidemic Sound Cannes Cabana
Epidemic Sound's Cabana at Cannes Lions 2026, a music and creator space during festival week.
Brand Innovators Beach
All Day
Host:Epidemic Sound
Running low on SPF? Need a portable phone charger? We’ve got you covered. #paid’s Cannes Essentials Kit is packed with must-haves to keep you going all week long. Thanks to our amazing partners you’ll get the essentials you forgot to plan for but won’t want to go without!
Creator cameos
Here’s a look at some of the standout creators making waves at Cannes this year. From panel speakers to event hosts and everything in between, these are the faces to know.
JT Barnett
@jtbarnett
Rachel Karten
@milkkarten
Lia Haberman
@liahaberman
Lindsey Gamble
@lindseygamble_
Bia Granja
@biagranja
Robyn Delmonte
@girlbosstown
Zoe Unlimited
@zoeunlimited
Zack Honarvar
@zackhonarvar
Eugene Healey
@eugbrandstrat
Vin Matano
@Vinmatano
Brandon Smithwrick
@Brandonsmithwrick
Carolina Plaza
@carolinaplaza
Rafael Kiso
@rafaelkiso
Nina Silva
@ninasilvaperfil
Elfried Samba
@elfriedsamba
Sedge Beswick
@sedgebeswick
Morin Oluwole
@morinoluwole
Joe Holder
@joeholder
Brett Deshvesky
@brettdash_
Kahlea Wade
@kahleanicolee
Joel Marlinarson
@coldestjoel
Max Klymenko
@maxoklymenko
La Palme d’Or
Classic Cannes Restaurant
73 Boulevard de la Croisette
Bobo Bistro
Classic Cannes Restaurant
21 Rue du Commandant André
Beef Bar
in Hotel Barrière Le Majestic
10 Boulevard de la Croisette
La Môme
Classic Cannes Restaurant
6 Rue Florian
Astoux & Brun
Classic Cannes Restaurant
27 Rue Felix Faure
Philcat
Quick Quality Bites
Boulevard Jean Hibert
Crêperie du Suquet
Quick Quality Bites
6 Rue Saint-Antoine
Big Fernand
Quick Quality Bites
8 Rue Marguerite
Marché Forville Stalls
Quick Quality Bites
6 Rue du Marché Forville
Pokawa
Quick Quality Bites
3 Rue Hoche
Gutter Bar (72 Croisette)
BARS & After hours
72 Boulevard de la Croisette
Carlton Hotel Terrace
BARS & After hours
58 Boulevard de la Croisette
Martinez Bar (Bar L’Amiral)
BARS & After hours
73 Boulevard de la Croisette
JW Marriott Roof Terrace
BARS & After hours
50 Boulevard de la Croisette
Baoli
BARS & After hours
Port Pierre Canto
iykyk
Need a spot for a quick bite, client dinner, or late-night drink? We’ve rounded up some of the best restaurants and bars in Cannes worth adding to your itinerary.
Le Suquet
4 mins from la croisette
Lérins Islands
13 mins boat ride away
Plage du Midi
10 mins from la croisette
Théoule-sur-Mer
21 mins from la croisette
Cannes Film Murals
15 mins from la croisette